The process
We spent A’s first coaching sessions carefully dissecting her situation. She clarified what a successful and full practice would look like and feel like to her and she also articulated what work-life balance meant to her.
She realized how much time she wanted to spend in her children’s lives but she also realized how determined, focused and efficient she had to work in her practice so that she could afford the life she envisioned for herself, husband and children. I always say “every prize has its price” and so we have to get clear what we want and what we are willing to give up / or do more in order to get what we want.
For Dr. A it was clear that she needed to create more space in her life. Just to mention a few actions that she took: She evaluated the networking events she regularly attended and how productive they were, she assessed the voluntary obligations she took on over the years, she looked at her housework responsibilities and how she could simplify them. Once she freed herself from energy drainers and unproductive responsibilities, she automatically had more time for her family and she felt more enthused about building her practice.
Coaching Dr. A. was largely about giving her space to articulate what she needed to subtract and add to her life to claim her success and work-life balance. The focus of our work became simplifying her life and then developing a marketing routine that brought her the number of patients she needed to feel successful and profitable.
