Many people are familiar with the coach approach in sport.
The coach is the person that is standing on the outside line challenging, guiding, supporting the players and giving directions to:

• learn a new sport or master the skills of the sport
• perform better than ever before
• play cooperatively in the team and backup their players
• win the game

More and more, physicians and physician leaders are realizing, while they are investing thousands of dollars into their continuing medical education, they also need to invest in their personal and interpersonal development. One of the most effective ways for physicians to invest in themselves is through the use of coaching.

Coaching in healthcare has similar fundamental principles as sports coaching:
Coaching is a forward-thinking, goal-oriented, timely limited, confidential, collaborative and action-oriented partnership between a coach and the person being coached to:

• perform better
• work cooperatively with other team members
• maximize resources
• minimize setbacks and time wasters
• master the skills of life and business
• win the game that the person being coached plays.

It provides a structure, tools, accountability and support to assist you in reaching your goals more quickly, and to explore the things that matter most to you.

Not long ago, many physicians may have considered the use of a coach as a sign of weakness. However, within the last two to three years, more and more physicians recognize coaching as a professional development tool that even the highest and most efficient performers and executives use.

Statistics about Coaching:

Kirkpatrick’s model and methodologies for evaluating effectiveness of training does work for certain situations and has been a standard in the training industry for decades. New research has overwhelmingly determined that coaching individuals on what they learned during training expediently improves their retention, implementation and sustainability back on the job.

Coaches work with individuals to help them apply skills learned and focus on changing behaviors that improve performance. 

A 2007 independent study posted in the Training and Development Journal found that no matter how good the training is – without good coaching - 87¢ of every $1.00 spent is wasted.

Without coaching - only 22% of what was learned was retained over time. When the participants received coaching - 88% of what they learned was retained because they were coached on how to apply new behaviors and skills back on the job. This means without coaching – 66% of what they learned was lost!
- American Society of Training and Development

A survey conducted by the Chartered Institute of Personnel and Development (CIPD) in the U.K. discovered organizations use coaching to:

• Improve individual performance
• Deal with under-performance
• Improve productivity
• Enhance career planning / personal development
• Grow future senior staff
• Foster a culture of learning and development
• Motivate staff

Coaching is really best understood when you can experience it. Therefore we offer all of our prospect clients a complimentary consultation to determine whether it is the best tool for them to make rapid and meaningful improvements in their life and practice. You may call us anytime at 770-428-2334 to set up your preliminary consultation.