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Reach the Balanced Physician Program at 770-428-2334
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Hospital administrators must protect the reputation....

.....of the hospital. There is no more encompassing challenge to the healthcare administrator than this, because all other measures of success are ultimately impacted by reputation.

Reputations are made by the experiences that people, like physicians, staff, and patients, have as they interact within the facility. The perceived nature of that experience will be largely determined by the encounters with other people.

Physician-Patient Relationship, Staff Retention, improved Physician Well-Being

Therefore, it is in the best interests of the institution to provide a learning environment that enhances cooperation and professionalism among physicians, staff, and patients.

Today's healthcare marketplace is highly competitive. Hospitals compete for physician loyalty, nurse retention, and patient satisfaction.

  • What makes a patient refer family members and friends to a hospital?
  • What prevents a patient from moving forward with a lawsuit when they believe they are justified in doing so?

Studies have shown that the pre-eminent factor in these decisions is the relationship that patients have with their physician and their staff. The trusting relationship between the physician and patient is the dominant factor that determines both the quality of the patient's experience and the ensuing reputation of the hospital.

When a patient decides to sue a physician or healthcare facility, their decision, which is many times an emotional one, is based as much on the interactions they have had with the healthcare team as it is on their perception of clinical skills and medical errors. Therefore the development of interpersonal skills and self-management techniques is very important to positively impact the patient experience in the hospital.

In the interests of enhancing the patient experience, and constantly improving reputation, hospitals provide educational programs that are designed mainly to enhance the physicians' clinical skills. It has become apparent that more attention and emphasis needs to be placed on the development of interpersonal skills when considering content of these programs. Unfortunately, many healthcare organizations have not stressed the importance of these ideas enough, and lack the availability of programs that focus on these skills.

"... I received many accolades about your program from our physician leaders. The insights and skills you engender are of great benefit to health care institutions coworkers, patients, and most importantly, the physicians themselves in terms of their productivity and gratification."
- Roy E. Gilbreath, M.D., FACP, Chief Medical Officer Gwinnett Health System

The Balanced Physician Program

The Balanced Physician Program improves the self-management and interpersonal skills of healthcare providers. This program's focus is not on medical skills, but on personal competencies, self-management, success principles, leadership skills and business concepts.

What makes this program so unique is a format that is designed to provide ongoing support for successful implementation.

Awareness and exposure to the principles is achieved through the lecture series, but the real integration and learning occurs throughout an implementation phase that includes individual coaching and follow up.

Studies have shown that training alone increases productivity by 22.4 %, but training in combination with follow up consultations increases performance by 88%.
Our methodology is proven and effective.

"Iris, in your seminar you held the attention of all of the attendees, who gave the program very high scores on their evaluations. You displayed an excellent grasp of the pressures faced by busy professionals, particularly in the medical field, and provided very practical suggestions for coping."
D. Westfall, M.D. CPE, VP of Medical Affairs, Northeast Georgia Health System, Gainesville GA

Learn about the Balanced Physician Model ...


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